Tuesday, July 17, 2012

Wayfinding at Downtown Gateways

(To go directly to the survey: https://www.surveymonkey.com/s/WayfindingTacoma2 )

While we've talked about wayfinding in the past, it was focused on Pacific Avenue redesign and coordinating work with that construction.  Now we are looking more broadly at wayfinding in the greater downtown.  The goal of wayfinding is not advertising, cheerleading or community building.  Instead the system should help Tacoma's customers and visitors get where they are going.

To that end, the Chamber, Dome District, Go Local, Sound Transit, Tacoma + Regional Convention and Visitors Bureau, and Tacoma Waterfront Association have joined the City in working to identify key locations where visitors enter downtown.  Based on the 10 locations identified, we are now working to determine what destinations visitors would be trying to reach if they arrived via one of these gateways.

This is where you come in.  We have prepared a survey looking at these 10 locations asking for feedback on the likely destinations.  It typically takes about 15 minutes to complete and will be used to help guide the process of deciding which locations for signs as well as what appears on them.

With all the talk of wayfinding over the last couple of decades, we think another 15 minutes is worth it to successfully locate these signs.

The survey is here: https://www.surveymonkey.com/s/WayfindingTacoma2

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