Local business leaders are also coming to the table with a new program--Destination Downtown Door-to-Door (DDDD or "D squared"). The program takes its name both from Tacoma’s current urban center plan (“Destination Downtown”) and from a repeated observation by City Manager Eric Anderson (derived from the ongoing series of public forums he has been facilitating around downtown parking and transit issues) that an effective transportation demand program will provide downtown stakeholders with a variety of travel choices “from door to door.”
Between now and May 31, 2009, Destination Downtown Door-to-Door will help eliminate 300 daily commute trips to and from downtown Tacoma. The new program will be coordinated by the Chamber but is a collaborative effort with Pierce Transit, Sound Transit, the City of Tacoma, and individual businesses and property owners. Funding for the program is derived from the Trip Reduction Performance Program (TRPP) of the Washington State Department of Transportation (WSDOT).
Destination Downtown Door-to-Door augment the resources of city government and local/regional transit agencies already dedicated to commute trip reduction with currently unavailable or underutilized resources from the private sector. The new program will add to existing commute trip reduction efforts in these ways:
- Provide incentives and transit subsidies to more downtown employees and residents;
- Build excitement and awareness through new venues such as monthly “Commuter Club” socials and educational meetings;
- Engage “buy in” from business leaders at the highest levels;
- Broaden the appeal of alternatives through use of highly visible promotions and expand marketing efforts to include non-affected employers.