Thursday, May 17, 2007
'Go Local' PassPort Campaign--'Be a Tourist in Your Own Backyard'
This afternoon is the much-anticipated kick-off for the 'Go Local' campaign, and the BIA is playing its part in this exciting effort to generate--you guessed it!--more "feet on the street" in downtown. Earlier this week, BIA crews installed colorful new banners commemorating the promotion at key intersections and along north-south arterials throughout the district.
The banners are the creative fruit of several individuals. Christina Kitchens, graphic artist for the Tacoma-Pierce County Chamber, designed the banners. Marketing Chair Blaine Johnson helped develop and implement the overall program. BIA Maintenance Supervisor Jim Burgess and his crew installed the banners in record time. Thanks to all of them--and thanks to the BIA ratepayers--the streets are ready for all those feet!
The photo at right shows the Leadership Tacoma-Pierce County team that developed the Pasport program: Kitchens, Jean Smith from Venture Bank, David Printz of the gurus LLC, Donna Miller from Simpson Tacoma Kraft Company LLC, and Pam Brewer from Franciscan Health Systemsn (Carol Young of United Way was out of town when this photo was taken). The image currently on the BIA website commemorates the banner installation (no, it doesn't take that many people to install one banner!) with a bit of the "in your face" urban twist. Chamber staff and members of the Leadership Tacoma-Pierce County team participated in the shot.
The BIA installs banners for a variety of public purposes and to celebrate events, community efforts and historic milestones. To find out what it takes to have a banner installed, visit the BIA website.