Friday, July 18, 2008

WANTED: Comments on Wayfinding Sign Designs

On Thursday representatives from Rusty George creative presented two new concepts for wayfinding signage in downtown. The intention of the signs are to more effectively direct visitors to Tacoma to sites, attractions and areas of interest in downtown Tacoma and other business districts.

The design of the signs is based a few guiding principles:
  • Use established best practices for effective signage (Font size and type, arrow shape, ADA needs)
  • Simplify and prioritize information
  • Be consistent
  • Information should be logical, visible and easy to follow
  • Colors, words and symbols should compliment not compete
The new concept designs will be presented to the Economic Development Committee on August 29th. Please review the designs here. We welcome and encourage your comments. Please email all comments to

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