You may remember from yesterday's post that one of consultant Paula Ree's recommendations was to "rationalize signage and improve wayfaring to help shoppers navigate downtown and find retail locations," a suggestion that found strong support among local merchants. About two years ago, the BIA participated in a working group that developed an icon based signage system to support wayfinding downtown. It's taken two years, but the first element of that system--traffic signs sporting the new icons--has been manufactured and is being installed.
We're currently working with the Downtown Merchants Group and other partners to submit a grant proposal to the New Tacoma Neighborhood Council that would fund another piece of this system--the first pedestrian "flags" or sign standards. Our vision is to develop a system that would link iconic points of interest--say, our ten great public spaces.
The City of Seattle has undertaken some excellent work to develop a wayfinding system deploying well-designed kiosks (see picture, below right) into a
comprehensive system. Seattle's not the only place that's done this right, of course.
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